how to write blog post

 understand your audience.

before you start writing  your blog spot, make sure you have clear understanding of your audience.
ask question like: what do they want to know about? what will resonate with them?
what you know about your buyer persons and their interest while you are coming up with a topic for your blog.

you might, however, want to give them information about how to adjust their social media approach. that kind of tweak is what helps you publish content about the topics your audience really wants and needs.